Share the Love Locally this Season: Shop at One of the Valley’s Independent Businesses

November 19, 2020

The Shenandoah Valley wouldn’t be the same without independent businesses. Not only do these companies provide jobs and local goods, but they are dedicated to their communities and inject money back into them. Each year there’s a nationwide push to spend holiday dollars at local shops, but this year it’s more crucial than ever. Every product you buy helps these businesses that are so crucial to the local economy and our community identity stay afloat. Each dollar supports area providers and helps keep people employed.

Here are some great examples of local Valley businesses offering unique products this holiday season.

Shenandoah and Page Counties: 

Jon Henry General Store 

There’s a bit of everything to be found at Jon Henry General Store in New Market. You can find a wide array of local and regional foods including fresh veggies, meats, cheese, milk from local creameries, and fresh bread and produce. You can also find clothing like jeans, crazy socks, and funny t-shirts. Shop for gifts like candles, soap baskets, vintage maps, and CBD products. You’ll even find children’s gifts and toys. Jon Henry’s offers curbside pickup and lets you make appointments for safe holiday shopping experiences.

Virginia Gift Shop

Do you know what’s even better than finding the perfect gift? Having someone wrap it for you! Luray’s Virginia Gift Shop has been wrapping gifts (for free) since 1954. They carry an extensive selection of Virginia-made products, like peanuts, fudge, candles, and Virginia-branded items. You’ll also find seasonal decor, gifts, ladies fashion, and jewelry, bags, and accessories by popular brands like Spartina and Endless.

Hawksbill Trading Company

More than 40 vendors are represented at Luray’s Hawksbill Trading Company. Browse their offerings for something to treasure. You’ll find antiques, crafts, home goods, fashion and accessories, produce, baked goods, and more. You’ll get to enjoy locally sourced items, locally grown ingredients, and artisan-made or antique products that have a unique story.

Massanutten Country Corner

Massanutten Country Corner features a year-round farm market selling local dairy, beef, lamb, honey, and seasonal produce. You can also stock up on gardening supplies, decor, native plants, and advice from a master gardener at The Garden Shoppe. Massanutten COuntry Corner has been selected as part of the Artisan Trail Network, which recognizes high-quality artisanal works in Virginia. Stop in to peruse a fine selection of local products made from recycled wine barrels, bottles, and corks.

Shenandoah General Store

If you or a loved one decorates in the farmhouse style, you need to shop at Shenandoah General Store. This gift shop puts the “c” in cute. You’ll find seasonal decor like wreaths, candles, faux flowers and greenery, and holiday cut outs. They carry art, signage and word art, checked curtains and decorative pillows.

Rainbow Hill Shops

If you have dreams of enjoying a wine tasting and then finding the perfect gift for everyone on your holiday list, Luray’s Rainbow Hill Shops is the place to go. The wine shop carries 150 beers and over 1,500 wines from both local and international vineyards. You’ll find an equally extensive selection of gifts in the gift shop. Gifts range from Virginia-made items and souvenirs to fantasy-themed fairies, mermaids, wizards, dragons. You’ll also find rainbow-themed gifts, incense and oils, jewelry, and astrology items.

Rockingham County and Harrisonburg: 

Rockingham County’s Downtown Dayton and Downtown Elkton both have a lot to offer the shopper looking for locally owned businesses. Downtown Dayton is one of the country’s oldest main streets and sports lots of businesses like Hopeful Things, where you can score kitchen decor, plants, and gifts and Nanny’s Nook, an old-fashioned shop selling Virginia and handmade goods. Downtown Elkton is a small town on the edge of the Shenandoah River. It boasts businesses such as Elkton Brewing, where you can get delicious craft beer by the glass or bottle, and Solace Studios, where you can buy not only cool marbled clothing, but also browse the works of more than 200 regional and national artists.

The Dayton Market 

The Dayton Market is a collection of specialty shops selling items like crafts, collectibles, handmade food, and handcrafted gifts since 1987. Shops include Rusty Willow Decor, Tic Tac Toys,The Cheese Place, and Warfels Chocolates.

Every Soul Acres, 

Keezletown’s Every Soul Acres sells pick-your-own pumpkins and fresh sunflowers during the fall. They open again for Christmas tree season. Select and cut concolor fir, Canaan fir, Douglas fir, blue spruce, Norway spruce,white pine, and pre-cut Fraser firs  You can also round out your holiday decorations with wreaths and centerpieces made from several types of fresh greenery. 

J&B Country Store

There’s a lot to take in at Broadway’s Ben Franklin J&B Country Store. You’ll find antiques, handcrafted items by local artists, home and holiday decor, party and school supplies, housewares, sewing supplies and much more. Hungry? Grab something delicious at The Country Cafe & Bakery. Check Facebook for specials. We guarantee your stomach will growl!

OASIS Fine Art & Craft

If you’re shopping for a special gift in the Harrisonburg area, visit OASIS Fine Art & Craft for local art. You’ll find a range of fine art and contemporary crafts including paintings, stained glass, pottery, fiber art, jewelry and more. This non-profit organization’s gallery is open for in-person visits, and if you’re there on a Saturday, you might catch an artist at work. OASIS also offers a curated selection of items to browse and purchase online. 


Another good place for handmade gifts is Lineage, which showcases simple, heirloom-quality waxed canvas and leather bags that have been created by hand in Harrisonburg. The bags are designed for everyday use and will develop a beautiful patina. The store also carries candles, clothing, and home goods.

Elk Run Mining Company

If you like unique jewelry with a special connection to Virginia, Harrisonburg’s Elk Run Mining Company’s wares should be appealing. The jewelry sets locally sourced and brilliantly colored cabochons (polished gems that are not cut into facets) into sterling silver or 18K gold.

Heritage Bakery & Cafe 

If all the shopping in Harrisonburg has made you hungry, grab a bite at Heritage Bakery & Cafe located in the Hardesty-Higgins House Visitor Center. The French-inspired bakery serves all-day breakfast, lunch, items for kids, and pastries like incredible-tasting apple tarts. You can special order cakes, cupcakes, cookies, and picnic tea parties baskets, which are packed with goodies and served on vintage tea sets.

Augusta County, Staunton, and Waynesboro: 

Valley Pike Farm Market

Weyers Cave’s Valley Pike Farm Market stocks a wide variety of Virginia-made goods, wares, foods, and more than 300 different craft beers and wines. Stock up for the holidays and support small business and local agribusinesses. Grab a burger from Old School Burgers, a cup of locally roasted coffee at Rumor Mill coffee, or a triple-layered cake at Sweet Creations.


If you’re looking for something cute to wear for the holidays or for a unique gift to brighten someone’s home with a boho cottage vintage vibe, stop in to see what’s new at ltd7. They carry casual, trendy fashions for men, women, and children as well as home decor, gifts, jewelry, handbags, and holiday items.

JMD Farm Market and Garden Center

JMD Farm Market and Garden Center is located in beautiful Augusta County between Staunton and Waynesboro. Peruse the selection of quality local plants like annuals, perennials and veggie starts as well as eggs, meat, seasonal fruits and vegetables, and other local farm products. Shop the new retail space for pottery and garden gifts.

The Cheese Shop

If you’re planning to bake or put together gift baskets this holiday season, The Cheese Shop is a wonderful source for bulk and organic ingredients, spices, snacks, deli items, and local treats like honey and jams. You’ll also find baking tools including inexpensive but quality Rada knives. The Cheese Shop has added an online shopping page so you can order ahead of time for pickup.

Art for Gifts

The Staunton Augusta Art Center’s annual Art for Gifts event is open until December 31st. Select special one-of-a-kind gifts created by 70 local and regional artists. This juried marketplace features paintings, drawings, photography, textile art, pottery, stained glass, jewelry, holiday ornaments and more. The hours for in-person shopping are Thursday through Saturday from 11 a.m.-7 p.m.and Sunday 1-4 p.m. You can also shop online or make an appointment for a 30-minute private shopping experience on a Wednesday afternoon.

Made; By the People

Since 2013, Made; By the People has been bringing local products and quirky gifts to downtown Staunton. Make sure you grab a 2020 Staunton holiday ornament. You’ll find more Staunton swag as well as artisanal chocolate, tarot cards, books, jewelry, clothing, garden gifts, Click here to see the online catalogue. If you’re really in the festive mood, why not grab up to nine of your best buddies and reserve a private shopping hour? Your $50 deposit will be donated to the food bank and Made will match your donation.

Pufferbellies Toys  & Books

Pufferbellies is the biggest independent, specialty toy store in the Shenandoah Valley. You’ll find delights for all ages, including books, games, art supplies, and building toys. The carefully curated collection is designed for inventive and imaginative play. This magical store opened in 2006 and is owned and operated by the mother/daughter team of Susan Blanton and Erin Blanton. Susan, a former children’s librarian, handles the book ordering while Erin is in charge of the toys.

Initial Inspiration 

Waynesboro’s Initial Inspiration sells apparel, jewelry, and bags that can all be personalized with in-house embroidery to identify the owner or commemorate a special event. This holiday season, you can book the entire store for an after hours shopping event with up to 15 friends. Bring snacks and have a blast choosing meaningful one-of-a-kind gifts and catching up in an intimate, but safe space. Best of all, Initial Inspirations will donate 10% of the event’s proceeds to the host’s favorite charity.


Pyramid is a new age apothecary in Waynesboro serving your Appalachian magick and holistic remedy needs. This unique shop sells natural items like stones, feathers, bones, and shells as well as candles, herbs, and teas. The store is open for in-person shopping, but you can also shop their attractive webpage.

Luke’s Hobbies 

Luke’s Hobbies brings all major brands of RC Surface and Air vehicles to Waynesboro. You can also find slot cars, model kits, hobby supplies, paint, and accessories. Try your hand (and your slot car) on the onsite scale ¼ drag strip. Check out the website for RC race rules, events, and to connect with this exciting community.

Faded Poppy Mercantile

Faded Poppy Mercantile’s inventory of fresh floral arrangements and merchandise like candles, clothing, stationery, decor, and quirky gifts is located online at this point. You can also consult with them for your wedding day floral needs and wedding coordination services.

Shenandoah Valley Art Center

The Shenandoah Valley Art Center Winter Market showcases handmade artisan works like original paintings and drawings, jewelry, cards, pottery, wood, glass, and textile art, and more from local and regional artists. This year the annual opportunity for artists to sell their work will run from November 13 to January 8, 2021 at the Shenandoah Valley Art Center in Waynesboro. 

Rockbridge County and Lexington:

Virginia Gold Asian Pear Orchard

Select a bag of scrumptious Asian pears while enjoying the mountain view from the Virginia Gold Asian Pear Orchard. Up to 16 tree-ripened varieties of this hard-to-find fruit are hand picked and waiting. The family-run orchard also sells persimmons, chestnuts, Chinese dates, black raspberries, blackberries, raw honey, apple cider vinegar, Asian pear marmalade and syrup, produce, and other local products. Visit the farm store to pick up freshly harvested fruits and local produce, or order online for home delivery.

Sugar Maple Trading Company

Sugar Maple Trading Company is one of more than 35 indie-owned shops and galleries in historic downtown Lexington. Peek in the window to enjoy a dynamic window display before coming inside to find that one-of-a-kind item that you don’t even know you’ve been looking for. You’ll find all kinds of wonderful gifts including scarves, lotions and personal care items, syrups, stationery, garden items, Virginia swag, and more. If you shop online, you can use the gift recommendation tool that helps you pick a thematic gift or something based on the recipient’s personality.

The Quiltery

If you have a quilter on your gift list, you can’t afford to miss a shopping stop at The Quiltery in Fairfield. This cheerful shop, touted as one of the best fabric stores in the mid-Atlantic, is packed with colorful fabrics, kits, threads and sewing supplies. The Quiltery offers classes that you can sign up for and take over Zoom.

Wade’s Mill

Wade’s Mill has been grinding 100% natural, whole grain products with no additives, preservatives or bleaches since 1750! You can visit Virginia’s oldest continuously operating commercial grist mill for a shot of beautiful scenery and a taste of history. Take home bags of delicious fresh-to-order products sourced from local or regional farms or order them online.

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